One system, from target to result.
Not a suite of modules. One loop that sees the business, decides the move, gets it live, measures it and remembers it.
What the platform does.
See what is really happening
Spend, sales, margin, inventory, refunds and previous tests pulled into the same view. When a number moves, you see where it moved, which source it came from, and what is most likely driving it — not five conflicting dashboards.
Choose the move
Lyberty lays out the strongest options against your target: what each one should change, what it will cost, where the risk is, and what must not get worse in the process.
Get the work live
Campaigns, pages, analyses and workflows are built and pushed through the tools your team already uses. Routine work moves automatically; consequential changes stop for the right person first.
Measure what actually happened
Spend, orders, discounts, product cost, refunds and repeat purchase read against the original target — including the trade-offs a platform dashboard normally hides. Not just platform ROAS.
Remember the lesson
What was tried, why it was chosen, what happened and when the conclusion stops applying — saved in a form people and software can reuse. The next decision starts ahead instead of from zero.
What is left after everything. Including your own time.
COGS, ads, labor, fees, overhead — and the hours you put in yourself. Lyberty reads what is actually left, and whether cash is in the bank before payroll. Not a P&L that says you are fine while Tuesday says otherwise.
Revenue to the cent. Profit, not a guess.
Cash in versus cash out, by week — before the gap forms.
Which jobs, campaigns and clients make money — and which quietly eat it.
Fast where it is safe. Human where it matters.
IDENTITY
Every person, integration and workflow acts under a named identity.
THRESHOLDS
Send, pay, delete: nothing external fires until the named human who owns the rule approves it.
RECOVERY
Nothing dies quietly. A failed run retries, recovers, or parks and asks — and you hear about it before a customer does, not from one.
AUDIT
For every action: what changed, which numbers it used, who approved it, and what happened after.
STOP CONDITIONS
Every test carries the point at which it stops — set before the work starts.
Different views of the same decision.
Growth, finance, operations and leadership see the same decision from the angle they need. No rebuilt report. No lost context.
LEADERSHIP
The decision, the numbers behind it, and the result — without the rebuilt report.
GROWTH
Audiences, offers, campaigns and tests against the same target.
FINANCE
Margin, cash, refunds and true cost read against every action.
OPERATIONS
Inventory, forecasting and fulfillment inside the same decision, not after it.
Keep the systems that hold the facts. Run the work in Lyberty.
Shopify, Stripe, ad accounts, email tools, analytics, and bank feeds stay where they are when they hold facts you need. Lyberty reads from them and writes to them when the work requires it, so the launch does not have to be rebuilt manually across each one.
YOU KEEP · SYSTEMS THAT HOLD FACTS
Commerce
Shopify
WooCommerce
Amazon SC
Recharge
Payments & banks
Stripe
PayPal
Plaid
Your bank feed
Ad accounts
Meta Ads
Google Ads
TikTok
Snapchat
LYBERTY RUNS OR REDUCES · WORK NOW SPLIT ACROSS TOOLS
Campaigns
Webflow
VWO
Statsig
Mutiny
Klaviyo Tests
Relationships
HubSpot
Salesforce
Klaviyo
Segment
Attio
Finance
QuickBooks
Xero
Bookkeeper hours
Reconciliation sheets
Operations
n8n
Zapier
Linear
Asana
Notion
Looker
Northbeam
Triple Whale
Glean
Artifacts
Notion docs
Google Docs
Figma
Sheets
Governance
Vanta
Drata
Auth0
OneTrust
Tracking signal
GA4
Amplitude
Server-side events
Start with the systems needed for one revenue move. Anything with JSON, CSV, or a webhook can become a kept source when it is useful.
See the dollar math →